Launching Your App

Top 10 Features You Need to be Implemented Before Launching Your App

Your app is now completed and ready to be distributed. If you're a developer or marketer, this is your best opportunity yet; don't waste it by failing to take the necessary steps before launch!

Consider the steps you'll take before, during, and after the release of your mobile app or game. You've come this far because of a lot of hard work.

In this article, we will share some insights that should help you prepare for your launch.

These ten tips for marketing your app before it comes out will help you avoid mistakes and do well.

1. Upgrade

The user is always using the most recent version of the application when using an update screen system, and the developer can make subtle and quick bug fixes. A system for updating can function in two ways:

If there are "Update" and "Skip" buttons on the screen, it means that the update is soft.

The hard update method has a negative impact on the user experience because the screen only displays the "Update" button, which takes the user to the app's store page.

The Feature Toggle tool, which is essentially a switch, can assist you in avoiding problems with broken and unavailable features. A toggle switch that can be turned on and off, or that is only available in certain app versions. This would let us turn off certain parts of legacy apps without getting rid of them completely.

Users of older smartphone models are typically unable to access updates. If you want to keep older versions of an application supported, you must disable update systems on such devices.

2. To Compile a List of Positive and Negative Opinions

The user is saved the trouble of visiting the app store to rate and review the app by automatically requesting ratings within the app. When modal pop-ups are opened, they can be programmed to automatically request user feedback. Users who have had a positive experience with the app are less likely to provide feedback, so capturing their attention with methods such as infographics and game mechanics is critical. Assume you created an optimistic and a pessimistic emoticon.

Then we can see which users are pleased with the application and which are having problems with our digital product.

To open the "Rate the App" window, click the smiley face. One happy customer will leave a positive app store review.

The app should prompt the user to fill out a feedback form if they tap the sad face icon. As a result, you can ignore negative feedback, fix bugs quickly, and keep the app's store rating from plummeting.

3. Analytics (Appmetrica, GA, etc.)

Analytics data can be used to figure out how well a mobile app is doing and where there are marketing opportunities.

Analytics of user behaviour entails gathering and displaying information such as:

  • DAV stands for daily viewers.

  • CJA (customer journey through the application)

  • The frequency with which specific functions are used;

  • completing a predetermined task (such as registering, purchasing, or visiting three locations within a certain time frame);

  • The rate of retention.

4. Push Notifications

According to Apple, 94% of iOS devices and 99.4% of Android OS devices can receive mobile push notifications. Receiving push notifications on their mobile devices encourages customers to take specific actions within a product's digital ecosystem. Those who haven't used the app in a while can be enticed to return with time- and location-sensitive push notifications that take their previous actions within the app into account.

Push notifications, according to Leanplum data, multiply sales by 9.6. When customers receive push notifications, they spend 16% more time than when they do not.

Push notifications are supported by both Firebase Cloud Messaging and Huawei Push Kit for Huawei. This method of broadcasting to a single or multiple receivers works on any platform. Free transmission of up to 4000 bytes is possible.

5. Examining Response Types

Feedback is not only a way for customers and creators to talk about the product; it is also a free form of advertising. It can help you determine your customers' CJM, as well as the percentage of them who are dissatisfied, and keep them from defecting to the competition by tailoring your app to their needs.

The addition of a "contact us" button to the main menu of the app can influence the app's passive feedback. This will reduce the amount of negative feedback in public app store reviews. It has been proven that directly communicating with customers about their concerns increases customer loyalty. When users get help from the app's developers, they are more likely to change their negative reviews on the app store.

6. Caching Advocacy

The use of caching appears to be unnecessary. The mobile application can operate without a network connection by using caching. After the application's primary resources have been cached, the application page template can be loaded. If the requested page is already cached, it will be rendered after the refresh request is processed. In the absence of a cache state, the application will connect to the Internet. An error message will be displayed if connecting to the network is unsuccessful.

Caching improves the performance of mobile applications. It is possible to track when a single user completes an authentication or survey form on multiple devices. Using the cache allows you to save your work and come back to it later, which is especially useful for repetitive tasks.

For both heavy-duty and light-duty applications, caching is essential. Data stored in a cache can be accessed much faster than data stored in primary storage. Because caching adds a layer of quick storage, it is easier to use data you've already gotten.

Additional advantages of caching include:

  • reduced server usage;

  • improved performance;

  • limiting the customer's Internet use

Data can be cached by saving it locally, either in the application's RAM or by saving the server's responses to their own files on disc.

7. Facilitate SSL Pinning

SSL pinning permanently associates a server's public key or certificate with a specific client.

Banking apps, mobile wallets, and business portals are all examples of software that could benefit greatly from the SSL pinning process due to the sensitive information they handle. An SSL certificate is hard-coded into the programme to ensure security. The application becomes more secure by removing its reliance on the device's certificate store.

We can determine which certificates to trust independently by integrating an SSL certificate directly into the application. The process lets a self-signed certificate be used without the user having to install it.

8. Bug tracking software (FireBase Crashlytics, Appmetrica, etc.)

Bug trackers, which are also called defect tracking systems or just bug trackers, can be used to find and report bugs in mobile apps.

The majority of them will not cost you much, if anything at all, and will fit in perfectly with your project. Firebase Crashlytics, Appmetrica, and Sentry are among these tools. There is a Firebase Crashlytics integration template that can also be used with Flutter. In these services, we record all relevant information about user errors.

9. Ad-Block

Mobile advertising is an excellent way to monetize a mobile application.

For maximum impact, its appearance should be timed to coincide with the user's journey. Commercials shouldn't be part of the user experience if they get in the way of the main content or stop the user from doing what they want to do.

Ads can appear in both the app's content and the app's launch screen. If the advertisement is tailored to the app's interface, it will blend in better and be less disruptive to the user's experience.

Send a request to one of the recommended ad networks to begin including advertisements in the app. When the network sends a unique set of fields with information about the ad that can be used to put together ad elements like Legos, the design of the interface will be taken into account along with other factors.

10. Remote Application Configuration

A remote connection is established with the server or service that contains the application's settings file. The application reads this configuration file at startup and modifies its behaviour accordingly. You can try out new features without having to re-download the app. Split-testing, targeted advertisements, and newsletters are all options. We used Firebase Remote Config to accomplish this.

To summarize

This item was one of our feature tops. Is there anything else you can think of that would be a fantastic addition to the product at launch? Please leave a comment below.

The act of publishing an app to a store brings the app development cycle to a close. There is, however, more work to be done. The next steps on the path to the top of store ratings are continued app support and development, as well as continued work with reviews, the creation of new features, updates and upgrades based on user feedback, and search engine optimization.

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