There will have been approximately 36.8 billion app downloads from both the Apple App Store and the Google Play Store in the first three months of 2022. With so many apps available, it's not surprising that more than 70% of users are expected to switch categories within 90 days.
If the app's user interface is poorly designed, users are likely to uninstall it and seek an alternative. Customers who uninstall applications risk only a few cents in losses. In contrast, you risk losing a potentially lucrative business idea.
Your company will be able to create apps with a better user experience and reach the 90-day mark faster if you avoid some common navigation design mistakes.
Let's look at five common navigation design mistakes in mobile apps and how you can fix them.
First, your navigation menu has an excessive number of options.
This is one of the most common navigation design flaws in mobile apps. The menu button takes you to the application's main mobile navigation menu. If there are too many options on the main menu, users may give up and leave the site without doing anything.
Consider a restaurant menu: if there are too many options, choosing the best dish can be difficult. Apps are similar. Users are more likely to abandon an app with a long list of items that are difficult to understand quickly.
Second, there is the hidden primary menu.
When you hover your mouse over a hidden navigation menu, such as a hamburger menu, the app's navigational components scatter like a hurricane. Opponents of a trend will always exist, but they are not the norm.
Hidden menus are a problem because users are less likely to use them if they are not easily accessible. Users are less likely to tap invisible menus. Finding what you're looking for with a hidden navigation menu requires more mental effort.
Smartphone users do not test usability in the same way that desktop computer users do. Users are busy, and if your site's navigation is difficult to find, they may abandon it.
Third, the Inappropriate Color Scheme
There could be up to 300 million colorblind people on the planet. Color Blindness affects one in every twelve men and one in every two hundred women. Because most designers are not colorblind, it's easy to forget that we're designing for people who are.
A mobile navigation menu with white fonts on white backgrounds may appear sophisticated at first glance, but the color combination makes the menu and its contents difficult to read. Small amounts of text can be difficult to read when using light fonts. Users will uninstall your app if it is visually appealing but difficult to use.
Four, To Avoid using jargon that your users will not understand.
If customers do not understand the language, using jargon in mobile apps to impress them is counterproductive. Consider your customers' point of view by speaking in their language. The user will have to work harder to understand the new information. Clear communication and getting things done are always more important than using the right professional jargon and spreading the right brand messages.
It may be difficult to avoid using jargon. Here are some tips for reducing jargon in your application:
Recognize your target audience.
Determine the level of technological literacy among the user base.
Please provide some context.
Five, To increase the complexity of the user interface.
User interfaces that are overloaded with information overwhelm the user. The interface becomes more complicated with the addition of each new button, image, and line of text. Clutter is annoying on a desktop, but it's downright frustrating on a mobile device.
If there is too much text to read, users will abandon your app, regardless of how useful or engaging it is.
Planning an application's navigational flow is a time-consuming and laborious process. It is possible that the team will make some of the above-mentioned mistakes unintentionally. Avoid these pitfalls if you are designing an application in the future. In many cases, you will be required to modify the application's design, which will increase the amount of work you have to complete later.
As a result, designers must stay current with shifting cultural norms and mental models. The perspective of the app's end user should be your primary concern during development. Personal preference should not be used to choose or reject a color, font, or design. Learn more and ride the current.
Get Mobile Application development for your business partnered with an experienced mobile app development company.