In this context, "product management strategies" typically refers to the standard processes, procedures, and tools that any competent product manager should be familiar with. Product management strategies include things like methods for making product roadmaps, doing product research, setting up priority frameworks, using agile development methods, and so on.
This article will look at three product management strategies that have shown promise but have yet to be widely adopted by businesses.
Initial Procedure: Twice-weekly User Experience Analysis Meetings for Ongoing development
The goal of user experience analysis is to look at how a product works now, look at user data to do a deep analysis, and then come up with changes that can be tested and proven.
The product manager chooses a flow and works with the product team to collect quantitative and qualitative data on that flow a week before the meeting. For example, the product manager decides how payments for an e-commerce product will be processed. The product manager works with the UX and data teams to put together information like the number of shopping carts that are left empty during checkout, the number of tasks that are completed successfully, the system usability scale (SUS), and the number of mistakes that users make on each screen.
When the product team has gathered enough information, they will convene a UX analysis meeting with representatives from other departments. The product team goes through the entire flow screen by screen, starting with a data statement. Attendees begin to post comments and suggestions on each screen, taking into account the user's concerns.
The team begins to prioritize the improvements after completing the entire process and sharing their findings and data. The team will leave the meeting with a prioritized list of potential enhancements that can be tested in various ways, such as A/B testing and user testing, or implemented right away. The metrics set for that flow may be improved as a result of these enhancements.
Hold a product review meeting and gather stakeholder feedback.
As the product manager, it is your responsibility to ensure that everyone involved in the product's development is aware of its current status, suggestions for improvement, and future plans. Product evaluations were created to keep customers informed and gather valuable feedback from them.
All relevant parties discuss and make decisions about the product under review at regular intervals. The context and objectives of such gatherings differ depending on the norms and practices that have been established. Everyone has a few goals that they want to achieve:
To put it another way, [X% of our users] ran into [problem x] while navigating [process Y]. If you could, how would you fix it?
[Align]: Consider the growing customer base and the total marketing budget at your disposal. The number of users who reported [issue X] prompted us to prioritize [feature Z] and [feature V]. Is there harmony in this group? Please share your ideas and thoughts with me.
[Decide]: The [X product] team requested that this feature be prioritized in light of [issue Y]. We recommend that you invest in [addressing issue Z] and [implementing strategy V]. What is the top priority of the executive committee?
The [X number of problems] listed below have been prioritized for resolution during the upcoming quarter. Please let us know if you have any comments or questions.
Pixar's User Story Approach or Creating Team-Wide Transparency
Compelling narratives are the most effective way for us as product managers to communicate our ideas in all of our interactions. Among the details we reveal are:
- Tales inspire engineers to create extraordinary works of art.
- To reach more people, use captivating stories in your marketing.
- Providing customers with stories that will motivate them to act
- telling stories to the C-suite and board of directors to promote our product's return on investment, etc.
- Some product managers make the leap from good to great, while others fail due to poor storytelling skills.
Some product teams have adopted Pixar's user story writing method to ensure that everyone is on the same page. Here are some examples:
Product management strategies are more than just a list of tasks or a collection of tools that can be accessed when needed. It is not enough to simply implement a practice; it must also serve a larger purpose. So, it's important to look at how things are set up now and see if a proposed change will help your product and customers.
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