Snapchat

Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers

March 17, 2025

Snapchat, an instant messaging app for sharing photo and video content, has launched a new and revolutionary feature. It is AI-driven video Lenses, which are enjoyed only by Snapchat Platinum members. The AI-driven lenses impart trendy and humorous effects to your videos. Snapchat is launching AI for the first time to make its videos more engaging and innovative.

The new AI lenses will roll out weekly, with more to come soon. Three are available to try today: Raccoon, Fox, and Spring Flowers. The new lenses give Snapchat users even more ways to have fun and make their videos their own.

Snapchat

What Are Snapchat's New AI Video Lenses?

Snapchat's new AI video Lenses tap the app's proprietary artificial intelligence technology. The lenses incorporate augmented reality (AR) and generative AI to produce distinct video effects. Snapchat piloted the lenses during the previous year and is presently introducing them to additional users.

Below are the three lenses now available:

Raccoon Lens: This lens introduces a cute raccoon to your video. The raccoon seems to be playing or reacting to you.

Fox Lens: Similar to the raccoon, this lens inserts a fox into your video, creating a fun scene with the fox.

Spring Flowers Lens: This lens creates a beautiful effect where the user is observed holding a bouquet.

These features are all part of Snapchat's strategy for providing something different and exciting for frequent app users. The good news is that none of these are available to anybody but Snapchat Platinum members, who pay money to get a special premium version of the app.

How Do the AI Video Lenses Work on Snapchat?

It is simple and easy to access these new AI video Lenses. Here is how you can do it:

Choose a Lens: Launch Snapchat AI and navigate to the Lens carousel. The latest AI video lenses, such as Raccoon, Fox, and Spring Flowers, are displayed first.

Capture Your Video: After selecting the lens, you can capture your video using the front or back camera. The AI directly applies the selected effect to your video.

Share Your Video: After preparing the video, you may share it with your friends, post it on Snapchat Story, or post it on Snapchat Glass Spotlight.

These lenses are offered to Platinum Snapchat users as a subscription, therefore a great feature for those looking for more from Snapchat.

Why Are These Snapchat AI Lenses Special?

Snapchat streak has long been legendary for its fun filters and trendy editing tricks for images and videos. But those new AI video Lenses are something special because they apply AI to achieve more natural and interactive effects. These lenses, unlike mediocre filters, can introduce characters and objects that bounce around and interact with you more naturally.

With the help of AI, Snapchat users are able to make more imaginative videos. For instance, the Fox Lens can show a running fox all over your screen while taking the video, giving it an actual life story-like experience. This is way better compared to earlier Snapchat filters that were non-active.

Snapchat Platinum subscribers finally have a good reason to shell out for a paid application. The AI lenses are also an incentive to get their social media news noticed from the pack.

Snapchat

Snapchat Platinum Subscription Process

You will have to be a Snapchat Platinum subscriber if you wish to avail of the new AI video lenses. That is a Rs. 99 per month version of Snapchat. You receive:

Ad-free: No ads interrupt you while using the app.

Special features: Priority access to new features such as the new AI video Lenses.

Other nifty tools: Other things that do not show up for regular Snapchat users.

To receive the new AI Lenses, you will need to upgrade to Snapchat Platinum. This allows Snapchat to provide more value to its subscription-paying clients.

DXB APPS: Best Mobile Application Development Company in Dubai

While Snapchat is generating buzz with its new AI video Lenses, mobile app development company are also interested in developing their own social media apps. For companies wishing to develop mobile apps, DXB APPS mobile app developers is one of the top app development firms in Dubai.

DXB APPS is dedicated to creating high-quality mobile app development Dubai​ that are simple and feature-rich. Whether you wish to design a social networking app or any other mobile app, DXB APPS has the expertise and skills necessary to get it done.

The social mobile app development Abu Dhabi may be solved by the solutions offered at DXB APPS. At our company, skilled developers leverage contemporary technology, including augmented reality and AI and different advanced tools to create high-tech applications.

DXB APPS

Conclusion

Snapchat's new AI-powered video Lenses are a great new feature for Snapchat Platinum members. The Lenses utilise AI to create funny, engaging video effects that users can send to friends. The Lenses offer a fresh, innovative twist on the Dubai Snapchat​ experience so that members can flaunt even more.

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