Snapchat is very happy to continue helping creators and to present a new combined Monetization Program that puts ads in creators' stories and now in even more detailed Spotlight videos, which can be accessed through Snapchat Download.
With Spotlight's viewership increasing by 25% year over year, there is an extraordinary and emerging possibility to make money with this format as creators do with Stories. Starting February 1, 2025, creators will have an opportunity to make money on Spotlight videos longer than one minute. The following are the eligibility criteria for receiving an invitation if the creator participates in the unified program. For more information regarding this program and countries of interest, please consult the Creator Hub or Snapchat Support.
The Users Must Haves
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Must have followers of at least 50000.
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Update at least 25 posts per month on Saved Stories or Spotlight.
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Specifically, post in the Spotlight section or Public Stories at least once in each of the last ten days.
Achieve one of the following in the last 28 days as per Snapchat Ads Manager:
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10 million Snap views
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1 million Spotlight views
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12,000 hours of view time
This year, there have been over three times as many public posts from creators, and our community enjoys the content they share. Snapchat advertising focuses on creating and updating the total rewards for creators, from the Monetization Program to the Snap Star Collab Studio and many others, to help creators succeed and be rewarded for being themselves.
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