App growth in the UK has reached 52% in January 2021 compared to other countries. New research from Amplitude shows that overall app usage has increased 36% between the start of 2020 and the end of 2021 while website usage has grown 57%. Overall, more users are now on apps (54%). However, website use is still going strong (46%). Food ordering app usage has jumped 164% since January 2020, and 77% of all users have accessed banking products via mobile apps.
I think by Looking at the statistics, you can understand how much the use of the app has increased over the last few years. Mobile application development in Dubai is also skyrocketing with that. However, if you're still in doubt, here are some reasons according to expert mobile app developers in Dubai that suggest why you should build a mobile app for business.
Generate additional sales
Mobile apps produce additional profits for a company in three major ways:
- As most people carry mobile devices, apps encourage customers to repeat orders on the go. The simplicity and amenity of apps make it easier for consumers to shop.
- A company can profit from a new advertising revenue stream through apps.
- The app itself may be so addictive that you can profit from it!
Reduce the cost to serve
Mobile apps enable customers to access essential information and purchase without going out or using a third party. Automation indeed lessens servicing costs.
Reduce marketing costs
Compared to traditional advertising and the same old marketing, sending notifications to customers who have installed your app is cheaper and reaching the target audience is also easier.
Enhance the customer experience
Websites in general don’t look good on small phone screens. However, mobile apps are specifically designed for small screen sizes. So apps are easier on the eyes and much simpler to operate for the consumer. Apps also grant instant access to your contact channels with just one touch. A customer can click to call or instigate a webchat For users who leave their location turned on, the app can even recognize where the user is in real-time and provide location-based information and directions. The Uber app, which is disrupting the taxi industry, even allows you to visualize your ride arriving at a location.
Get the competitive edge
While most industries have cottoned on to apps, creating an app can still be turned to your advantage as a differentiator. You can moreover custom-build different features into your app that others don’t provide. The possibilities are truly endless.
Broaden your market coverage
Without an app, you might be missing out on a portion of the market that simply chooses to do business that way. You can understand whether you have a mobile-addicted market by simply looking at the percentage of visitors accessing your website through mobile devices. Young consumers are likely more willing to transact through an app than mature B2B buyers.
There is no better way to create stickiness with your customers than creating an app! Unlike mobile websites, apps are always present on the user’s phone home screen. So, customers will naturally interact more with businesses that are at their fingertips. This is why apps are a great customer loyalty tool.
Mobile apps load quicker than any mobile website loads. In fact, many features of apps are usable even without a solid Internet connection. In today’s digital world, every company is racing to deliver services and products to the customer quicker because, at the end of the day, the winner of the race wins more customers.
You can easily get insights from your clients, by conducting “in-app” surveys, or by evaluating customer reviews in the App Store. You'll stay in control of the customer relationship. Apps as a platform allowing you to have an unrestrained relationship with your customer, without any mediator. It will be easier for you to retain customers once you get to know who they are, where they are, and how to reach them.
If you are planning to build a mobile app for your organization or searching for the best mobile application developers in Dubai then our mobile app development company in Dubai, DXB APPS can help you make informed decisions with the right app development tools to match your goals. You can contact us for additional information or queries.