on demand delivery marketplace apps

A marketplace that can only scale through continuous growth in two separate user groups: the Seller and the Buyer. Both parties value immediacy and are dependent on the merchant to facilitate the transaction. This type of model is getting larger in terms of economic activity and spending. Industries such as transportation, e-Commerce platforms, and general services have seen numerous companies disrupt the status quo.

A great example in the market today is Uber. In their model, Uber is the third party that has to provide the seller (Uber Drivers) and the buyers (Uber Riders). If they focus only on one, they will not succeed. They have to convince the seller that there is high enough demand to make money and entertain the thought of giving strangers a ride in their car. They also have to convince the buyer that there are enough sellers out there to warrant them downloading an app and then waiting on a novice taxi driver to pick them up and take them to the correct destination.