The rising significance of UI/UX in the mobile app development process

The rising significance of UI/UX in the mobile app development process

We’re living in the era of mobile app dominance where UI/UX plays a key role, especially in the development of mobile applications. When someone speaks about mobile apps, they immediately think of smartphones and tablets (iOS or Android). Therefore, UI and UX should be given equal importance across all platforms viz., web, mobile, and wearables.

We at DXB APPS, the leading mobile app development company in Dubai and UAE give special attention to the UI/UX design while providing app development services. Our expert mobile app developers(Dubai) team of iPhone apps developers along with the android apps developers’ team (in Dubai) emphasizes on providing the best user experiences for your mobile apps.

Users are paying less attention to their desktops and laptops than ever before, but that doesn’t mean that they care less about design. On the contrary, the expectations for a great interface and enjoyable experience have only increased with the popularity of mobile devices. With phone users constantly on the move, it is important that your app provides them with a seamless experience and easy navigation as they use it at work or while waiting in line at Starbucks. Mobile phones are generally considered to be best suited for accessing social media networks, reading news, and getting information about something near you which means that people spend most of their time-consuming content through mobile phones.

This makes the User Interface (UI) and User Experience (UX) Design even more significant when designing a mobile application. At DXB APPS (one of the best mobile app development companies in Dubai) our typical focus on your app betterment lets your users have a flawless experience on your apps.

 

What is UI?

UI (User Interface) is one of the most important parts of the mobile application development process. It serves as a bridge between the app and the user, which is why its main goal is to ensure a seamless user experience and make the app easy to use. UI should never be underestimated, as it has a direct impact on the number of users and how long they stay in your app.

 

What is UX?

UX (User Experience) is an amalgamation of art and technology. The most important thing to keep in mind is that UX should be user-friendly. In the present scenario, there is an app for everything. Each app has different features, different designs, and different UX. Even two apps with the same features will differ because of their UX.

 

Importance of UI/UX Design in your app development process:

Captivate users

The best UI/UX can captivate the users and keep them glued to the application. If a user finds the app visually appealing, only then they will navigate further. With an excellent UI/UX, users can easily find the information they are looking for and in case of a mobile application, it should be easily accessible with a minimum number of clicks.

 

Getting featured in the app store

App Store Optimization (ASO) is one of the best ways to feature an app on top. This can be done by providing users with an amazing UI/UX experience, as it will definitely increase the number of downloads and eventually get featured by Apple/Google Play Store. The UI/UX design determines whether the user will stay on your app or not.

 

UI/UX design boost your brand

A beautiful UI/UX design creates a good user experience and ensures smooth navigation within the apps. A well-designed interface leads them to an amazing user experience. The users can easily find what they are looking for without having to swipe or search around the app. It makes them feel good and happy while using your application.

It is important to consider how easy it is for a user to find what they are looking for, remember how they managed to get there, and how easy it was to complete their task. When users are easily able to navigate through your app and understand how to perform each function, they'll be much happier with their experience overall. More importantly, they'll be more likely to continue using your product over time as well as recommend it to others.

In short, it’s all about making things simpler for a customer through UI/UX design. When designing an app keep in mind that your users are not using their laptop or desktop anymore to access your app. Instead, they are using their mobile phone which has a smaller screen size than a laptop or desktop.

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