Social media has transformed drastically in the last few years. In the wake of Elon Musk's acquisition of Twitter, now Twitter X, is when users began looking for alternatives, seeking platforms that offer enhanced moderation, data security, and community-driven innovation. A name that has become extremely popular during this revolution is Bluesky, the decentralised social app born out of Twitter's former CEO, Jack Dorsey. But what exactly is Bluesky, and how does it compare to Twitter X?
What is Bluesky?
Bluesky is a decentralised social network that provides a Twitter-like experience but with one twist: it's on top of an open-source protocol named the AT Protocol. This architecture puts more power in the hands of users and developers in the experience, rather than algorithms and monetisation schemes more typical of centralised platforms.
Bluesky was first created in 2019, when Dorsey was still the leader of Twitter. The goal was to establish a social media standard that centers around control, transparency, and portability. Fast-forward to 2025, and Bluesky has become a direct rival of Twitter X with more than 30 million fans worldwide.
Bluesky Login and User Experience
Log in at Bluesky is simple. Members, upon signing up, receive a handle (e.g., @username.bsky.social) and may have a display name. Domain owners have the added benefit of having the option to use them as usernames—a feature unique to bluesky login and not available on twitter.
In the app, you'll find relaxed features: posts (256 characters or less), photos, likes, reposts, and replies. You can follow other users, scroll through content using the "Discover" tab, and personalise your experience with custom feeds—a feature offering algorithmic selection of what appears in your timeline. This level of personalisation sets Bluesky apart from Twitter X, which tends to impose user feeds with black-box algorithms.
Bluesky vs Twitter X: Main Differences
Ever since rebranding itself as X, Twitter has introduced some drastic changes. Ranging from controversial moderation changes to block feature redesigns and allowing third-party businesses to train their AI on users' content, X has estranged a great deal of goodwill among the veterans. The changes have left a vast number of them gravitating towards Bluesky.
One major distinction is that Bluesky is decentralised, i.e., it allows users to own their content, identities, and followers on services that use the same protocol. Twitter X is yet centralised, with users in the hands of its leadership and ever-shifting terms of service.
Bluesky is also committed to data privacy, stating that it has "no intention" of using user content to train generative AI—a move that is pleasing to users concerned about X's data habits. The community-moderation model, complete with features such as Ozone, gives users more agency in their experience than ever before.
Who's Using Bluesky?
In 2025, Bluesky has reached its highest number of different users, together with its largest user population, than in any previous time. Some significant figures within public life, including Alexandria Ocasio-Cortez and both Barack Obama and Hillary Clinton, together with Weird Al Yankovic, have joined Bluesky. Large mainstream media such as Bloomberg, The Washington Post, and TechCrunch are on the platform, too, rendering it even more credible as an information-sharing resource.
Bluesky's "Starter Pack" for new users provides an easy onboarding experience, choosing people and feeds to subscribe to. This has particularly drawn groups from Twitter X, including Taylor Swift fans, political activists, and tech communities.
Bluesky Features That Stand Out
Bluesky is not Twitter lite—its breaking in the following ways:
- Custom Feeds: Choose from a list of feeds from algorithms you create or construct.
- Video Support: There is a new tab for vertical video upload, pitting Bluesky against TikTok.
- Moderation Control: People can develop their own moderation services with tools like Ozone.
- Security: Email verification, impersonation policy updates, and link authentication tools safeguard the platform.
Though it still lacks group DMs and certain advanced media features, Bluesky regularly releases updates, including its upcoming photo-sharing app, "Flashes."
Is Bluesky Free?
Yes, it is open source and public, but it is also testing a pay-based monetisation based on the principles of services such as customised domains and pay features in a subscription package of Bluesky+. It differs from X on the issue of not wanting ad-based revenues as a stream and not wanting sales of user data.
Not everyone likes Elon Musk's Twitter updates. X's becoming viewable to blocked users, AI training on publicly shared material, and being more pay-to-play have spurred users to seek out better alternatives.
Bluesky's sign-in is simple, its content moderation transparent, and its user interface user-focused. It is respectful of user ownership, supports open-source development, and innovates consistently.
For those tired of the Twitter X experience, Bluesky offers a new, decentralised breath of fresh air.
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Conclusion
In the age of top-down platforms like Twitter X, which are losing ground in user confidence, solutions such as Bluesky paint a winning picture for tomorrow's social media. Bluesky functions as a revolution beyond its application status because it operates as an open decentralised system that prioritises users.
The time is ideal to shift your accounts to Bluesky. Sign up, explore the personalised feeds, and enjoy an experience where your data and voice are truly yours.
